Exhibitor Promotional Opportunities

Your presence at ALA’s 2027 Annual Exhibition plays a key role in shaping the conference experience. Make sure your impact reaches beyond your booth. Explore a variety of opportunities designed to boost lead generation, increase booth traffic, and strengthen your brand visibility throughout the event.

Opportunities are highlighted below. Convention Center Sign/Banner location website forthcoming. 

Complete the Reservation Form and return to [email protected].

Questions? Contact Rich Widick, [email protected], 630/929-7918.

Pre-Show Opportunities

Reserve Now

Make your brand impossible to miss - feature your logo or message on the Registration Confirmation emails and connect directly with every Annual Conference attendee. Annual Conference Registration will open in mid-February. Reserve your spot today to secure maximum visibility!

This opportunity includes:

  • Your messaging on Registration Confirmation emails
Registration Confirmation screen shot

 

Turn every hotel reservation into a brand impression - place your logo or message on the Hotel Confirmation emails – an excellent way to get in front of Annual Conference attendees! Annual Conference Housing will open in mid-February. Act now to make your mark!

This opportunity includes:

  • Your messaging on Hotel Confirmation emails
Housing Confirmation email screen shot

 

Bundle these opportunities together for maximum exposure!

This opportunity includes:

  • Your messaging on Registration Confirmation emails
  • Your messaging on Hotel Confirmation emails

On-site Opportunities

Reserve Now

Attendees with lanyardslanyard image

 

Put your logo/message on lanyards distributed to attendees on-site at registration; become a Lanyard Sponsor! 5 opportunities (1 SOLD; 4 available)

This opportunity includes:

  • Production of 3,200 lanyards with your provided logo to be distributed to all attendees

Distribute your small give-away to attendees as they wait in line at registration, ensuring your brand is noticed right from the start.

limited opportunities available, limit of one per company
Suggested quantity is 5,000 pieces.

Registration Line Distribution Bowl

 

Include your publication in the official ALA Publication Bins! Publication bins will be located in the ALA registration area and stocked throughout the conference (while supplies last.)

Materials subject to ALA approval. Suggested quantity is 2,500 – 5,000.

Publication Bin

 

Help all attendees get connected at the Annual Conference as the Official WiFi sponsor. WiFi access areas will include all of the Annual Conference public areas, concourses and meeting rooms in the convention center.

This opportunity includes:

  • Company logo on signage with WiFi login instructions
  • Logo on sponsor recognition slides and general and featured sessions
  • Logo on “Thank you to sponsors” sign in convention center
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide
WiFi icon

 

Support attendee wellness while aligning your brand with care, balance, and inclusivity. ALA's Community of Care Quiet Room provides a peaceful retreat where attendees can recharge, reflect, and reset from the energy of the show floor.

Community of Care logo

 

This opportunity includes:

  • Signage at Community of Care Quiet Room recognizing co-sponsorship
  • Sign for sponsor booth on exhibit floor
  • Table to distribute book information or other giveaways in Community of Care Quiet Room
  • Logo on “Thank you to sponsors” sign in convention center
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide

Be the organization that doesn’t just talk about inclusion — you make it possible.

As our Accessibility Sponsor, your brand becomes the driving force behind creating a conference experience where every attendee can fully participate, engage, and contribute.

This opportunity includes:

  • Captioning and/or sign language interpretation for selected programs
  • Post- show attendee opt-in email list for one-time use
  • Logo and link included in registered attendee email communication
  • Banner sign on outside of Accessible Shuttle Bus
  • Logo on sponsor recognition slides and general and featured sessions
  • Logo on “Thank you to sponsors” sign in convention center
  • “Thank you” sign for booth
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide
Accessibility Sponsor sign recognition

 

Sign Language icon

 

Reach maximum visibility with attendees! Your company logo, along with the Annual Conference logo, will be printed on bags distributed to attendees on-site at registration.

This opportunity includes:

  • Production of Tote Bags with your provided logo along with the Annual Conference Logo.
  • Bags will be distributed to attendees on-site at Registration.
  • Complimentary ad in the Exhibit Directory & Exhibit Floor Activity Guide
  • Logo on sponsor recognition slides and general and featured sessions
  • Logo on “Thank you to sponsors” sign in convention center
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide
Tote Bag Sponsor Sign

 

Attendees with Tote Bag 2026

 

Attendees with Tote Bag 2025

 

A key professional development and engagement opportunity at the ALA Annual Conference, Poster Sessions include six categories of posters highlighting innovative library programs, research on emergent issues, and strategic initiatives.

Sponsorship all of the Conference Poster Sessions

The Collectors; Diversity Fair; The Educators; Global Solutions; Infrastructure; Outreach and Engagement (subject to change)

Poster Sessions will take place in the Ernest N. Morial Convention Center on Saturday, June 26, or Sunday, June 27.

Poster Session attendees

 

This opportunity includes:

  • Logo and “Thank you” signage at Poster Sessions
  • “Thank you” sign for booth
  • Logo and link included in registered attendee email communication
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide

Sponsorship one of the Conference Poster Sessions

The Collectors; Diversity Fair; The Educators; Global Solutions; Infrastructure; Outreach and Engagement (subject to change)

Poster Sessions will take place in the Ernest N. Morial Convention Center on Saturday, June 26, or Sunday, June 27.

This opportunity includes:

  • Logo and “Thank you” signage at Poster Sessions
  • “Thank you” sign for booth
  • Logo and link included in registered attendee email communication
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide

Also available: Exclusive Poster Session Sponsor – $5,000

Become the exclusive Mobile App Sponsor and place your brand at the center of the attendee journey. The Annual Conference Mobile App makes it easy for attendees, exhibitors, and content leaders to connect. Attendees can access their personal schedule right from the palm of their hand. They can track which exhibitors they’ve visited, download content leader presentations, and take notes from their smartphone or tablet. Bring this technology to attendees with your exclusive Annual Conference Mobile App sponsorship.

Mobile App Screen Images

 

This opportunity includes:

  • Splash Screen Ad: Attendees will see a loading “splash screen” when the app launches. This ad is like the cover ad in a printed program book. Drive traffic to your exhibit booth and increase your attendee engagement.
  • Sponsor “Thank You” logo and link included in registered attendee pre-meeting email
  • Logo on “Thank you to sponsors” sign in convention center
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide

Capture attendee attention where engagement is highest. Mobile app banner ads place your brand directly in front of attendees as they access schedules, maps, exhibitor listings, and event updates throughout the conference. Your ad will rotate with other ads on the following pages of the mobile app:

  • Presentations
  • Expo
  • People

Banner ads will rotate randomly and can link to external URLs. Each time a user enters one of the above mobile app sub-pages, the banner ad will rotate to a different ad. Your ad will rotate with other ads. Limited to one design.

Mobile app sub-page banner ad

 

Shuttle Route Sponsorships are available for the 2027 ALA Annual Conference. 

ALA attendees need transportation... think of the benefits of putting your message in front of attendees each time they take the shuttle bus. Your marketing message will be seen all over New Orleans daily! Take advantage of this opportunity to gain conference-wide exposure.

Platinum Level: Sleeping rooms (3,300) and meeting rooms, service throughout each day (Thursday – Monday)

This opportunity includes:

  • Sponsorship of Bus Routes covering sleeping rooms (3,300) and meeting rooms, service throughout each day (Thursday – Monday)
  • Full ribbon 2’x39’ banner sticker on curbside of four (4) buses
  • Headrest covers for aisle seats (est. 24 per bus)
  • Pop-up ad on schedule website
  • Opportunity for staff to distribute materials at hotel pick-up points/and or convention center loading points for route. (Staff and materials at the expense of the sponsor.)
  • Pre- and Post- show attendee opt-in email list for one-time use
  • Logo on route signs at convention center and route hotels
  • Logo on sponsor recognition slides and general and featured sessions
  • Logo on “Thank you to sponsors” sign in convention center
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide
 Bus Banner

 

Shuttle headrest cover

 

Shuttle Route Sponsorships are available for the 2027 ALA Annual Conference. ALA attendees need transportation.. think of the benefits of putting your message in front of attendees each time they take the shuttle bus. Your marketing message will be seen all over New Orleans daily! Take advantage of this opportunity to gain conference-wide exposure.

Gold Level: A minimum of 1,100 guest rooms on route – Peak service in the morning and afternoon; mid-day, normal service. (Thursday – Monday)

This opportunity includes:

  • Full ribbon 2’x39’ banner sticker on curbside of four (4) buses
  • Headrest covers for aisle seats (est. 24 per bus)
  • Opportunity for staff to distribute materials at hotel pick-up points/and or convention center loading points for route. (Staff and materials at the expense of the sponsor)
  • Pre-show attendee opt-in email list for one-time use
  • Logo on route signs at convention center and route hotels
  • Logo on “Thank you to sponsors” sign in convention center
  • Your logo and link listed as a sponsor on the Annual Conference website home page
  • Sponsor recognition in the Exhibitor Directory & Exhibit Floor Activity Guide

Also available: Shuttle Route Platinum Level Exclusive Sponsor – $70,000

This opportunity invites exhibitors to think beyond the traditional booth experience and create an interactive brand moment that attendees won't forget. Activation ideas may include specialty beverage breaks, interactive games, character appearances and other creative concepts designed to drive engagement and conversation.

Located in a high-traffic area of the Convention Center, each area is available for half-day events.

Price includes one electrical outlet. All other furnishings, etc. are your responsibility and can be ordered through the contractors in the Exhibitor Manual.

Questions? Contact Rich at [email protected], 630/929-7918.

Activation Zone - Chess

 

Activation Zone - Magic

 

Activation Zone - American Girl Doll

 

Activation Zone - Book Vending Machine

 

Be the brand attendees see first thing in the morning, last thing at night, and every other time they enter their hotel room.

Contact Rich for more information: 
[email protected], 630/929-7918

Key Card image

 

key_cards

 

Signage Opportunities

Reserve Now

Capture attention. Spark interest. Drive traffic straight to your booth. Placed in key locations throughout the ALA Conference venue, Freestanding Promo Signs are a popular way for your message to reach attendees outside the exhibit hall.

Available sizes:

  • ½ M Promo Sign - $1,750 
  • 1M Promo Sign - $2,550
  • 2M Promo Sign Wall - $4,635 
  • 3M Promo Sign Wall - $6,525

Limit of 2 promo signs per area/level. Reserve your desired location before they sell out!

Convention Center Sign/Banner location website forthcoming.

1M Promo Signs

 

Wall promo signs

 

Our promotional banners are prominently displayed in the conference's highest-traffic areas, maximizing visibility and keeping your brand front and center with attendees throughout the event. It’s high‑impact visibility where it matters most.

Bookmark Banner - $6,500
Large Banner - $8,500

Convention Center Sign/Banner location website forthcoming.

As attendees move between sessions, exhibits, and networking events, your message will be prominently displayed along one of the venue's most heavily traveled pathways.

High‑impact 2’ x 2’ placements - 6 signs per location in high‑traffic areas. (6 opportunities)

$5,000 per location | $7,500 for any 2 locations

Convention Center Sign/Banner location website forthcoming.

Custom Sponsorship

Looking for something beyond the standard sponsorship menu? Create a custom sponsorship that puts your brand front and center. 

We'll collaborate with you to develop a sponsorship opportunity that aligns with your objectives and leaves a lasting impression on attendees. 
Contact Rich at [email protected], 630/929-7918 today!

Photo Credit: EPNAC: American Library Association
Photo Credit: EPNAC: American Library Association

 

Questions? Contact Rich Widick, [email protected], [email protected], 630/929-7918.